I have been using Dtac for over a decade. When I think of Dtac, 1st thing that comes to my mind these years is Alexandra Reich and her famous phase "Dtac promises to never stop" (or in Thai สัญญาว่าจะไม่หยุด), which came out as an assurance in the midst of rumour that Dtac was facing difficulties. So when Alexandra becomes the face of Dtac, it is rather special for me as a Thai to see this female CEO trying to communicate to customers directly through media, but this is kind of special and feel that I want to continue to use Dtac. Another thing that came to my mind about Dtac is its reward programs. I like to use Dtac rewards and discounts for some purchases.